Four Brands That Turned Jokes Into Serious Revenue

Does comedy actually move revenue, or does it just win awards?

The numbers say revenue. Squatty Potty saw a 600% sales jump in a single year, Purple grew from $65M to $187M, Chatbooks went from $1M to $30M, and Poo-Pourri climbed from $8M to $27M. None of these are cherry-picked flukes. All four grew fast on the back of ads people actually enjoyed watching, and all four share one underlying move.

Squatty Potty: a 600% jump in a year

Squatty Potty took a genuinely awkward product, the humble bathroom stool, and built an ad around a unicorn producing rainbow ice cream. Absurd, memorable, endlessly shareable. Sales rose 600% in the year that followed. The comedy gave people permission to talk about something nobody usually mentions.

Purple: from $65M to $187M

Purple sold mattresses, a category famous for being dull, with a sketch about a raw egg and a "goldilocks" test. It reframed a boring purchase as entertainment, and revenue nearly tripled in a year. Funny did what a spec sheet never could: it got shared.

Chatbooks: from $1M to $30M

Chatbooks used a frazzled mum and a string of relatable one-liners to sell photo books, growing from $1M to $30M in two years. The jokes worked because they named a real tension every parent feels, then resolved it, so viewers felt seen rather than sold to.

Poo-Pourri: from $8M to $27M

Poo-Pourri built a whole brand on cheerfully discussing what most companies would never touch. By making the taboo funny, it turned an uncomfortable product into content people happily passed around, and revenue more than tripled.

What all four share

None of these brands won by being funny for the sake of it. Each took a real, often awkward truth about its product, made it entertaining, and made it shareable. That is the multiplier: an ad people enjoy earns free organic reach on top of the paid spend, so every pound of budget stretches further.

The lesson is not "add jokes". It is "find the honest truth in your product and make it a pleasure to watch".

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