The Question Isn't Whether Comedy Ads Work. It's How.


Founder and Head of Growth, White Label Comedy
Do comedy ads actually work, and if so, how do you get them made?
Yes, comedy ads work: done well they lower CPMs, lift click-through and convert better than ads that interrupt. So the real question is how to get them made. You have two honest options: spend months hiring and training a rare copy-comedy-creative team yourself, or hand it to a team that already does it.
Your ads need better creative. Specifically, the kind that earns attention instead of interrupting it. The numbers back it up: lower CPMs, higher click-through, more conversions, better ROAS. Same budget, dramatically better results. You already knew that. Most people do.
So this was never really the question
The question is not whether to add genuinely funny, attention-earning ads to your marketing mix. You know they work. You have watched them work, in your own feed, on the brands you quietly wish you were.
The question is how to actually get it done, and done right.
And there are only really two honest answers.
Option one: try to hire for it
You could build the capability yourself. Find a copywriter who also happens to be funny. Or a comedian who also happens to understand direct response. (Fair warning: the overlap on that Venn diagram is roughly the width of a pencil, and we have already hired most of the people on it.)
Then find a designer. And a video editor. Brief them all. Hope the chemistry works. Spend months figuring out whether the whole thing is producing results or just producing invoices.
It can be done. It is just slow, expensive, and full of dead ends, because the rare skill you are hunting for is rare for a reason.
Option two: have it done for you
Or you could hand it to a team that has already done this many times over, across dozens of niches, and is behind ads you have very likely already scrolled past and enjoyed.
Not teach you. Not hand you a folder of templates and wish you luck. Actually make the ads. The angles, the jokes, the copy, the creative, built for your account and pointed at your numbers.
One option costs you months and a lot of guesswork. The other skips straight to the part where the ads exist and the account improves.
Work with us
If you have already decided comedy belongs in your marketing mix, the only thing left to sort out is how.
We are the team behind some of the internet's most profitable funny brands, and building High-Converting Comedy Ads for other businesses is the entire job, not a side project.
If option two sounds like the sensible one, work with us and we will build your ads for you.

Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
It’s time you met the agency behind the internet’s most profitable funny brands.
Work with us

