Founder and Head of Growth, White Label Comedy
Why we love it:
Yes, LinkedIn is a ‘professional’ environment. No, content posted there doesn’t need to be sterile and grammatically flawless. Quite the opposite – when everyone else is posting identikit yawn fodder, showing even a little personality goes a long way.
Here, Corporate Rebels have borrowed a pre-existing tweet that aligns with their brand messaging, succinctly sums up a Relatable Truth they know will resonate with their audience, and just so happens to be written in an informal style that goes against the stuffy LinkedIn grain.
What you can learn from it:
If you’re struggling to generate enough personality packed content for yourself*, consider borrowing jokes and brand-safe relatable observations from other creators (with permission and/or giving credit, of course).
*Although you’re highly unlikely to ever feel stumped when you’ve got Brand Against Mundanity Monthly in your back pocket.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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