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Blog19 November 2025 · 2 min read

Please, Not Like This

Adam Hunt
Adam Hunt
Founder and Head of Growth, White Label Comedy

We have all seen those LinkedIn posts that make you physically cringe.

You know the ones. They start with "I was SHOCKED when my client told me this..." followed by a story that is clearly designed to make the poster look like a business genius.

Or the classic: "UNPOPULAR OPINION: [insert completely popular opinion that everyone agrees with]" followed by three paragraphs of self-congratulation disguised as insight.

The posts everyone scrolls past

Then there are the humble-brags. "I am so grateful that my little business was featured in [Major Publication]. I never thought my simple idea would resonate with so many people..." (Posted with a screenshot and seventeen relevant hashtags.)

These posts always get the same engagement: a handful of polite likes from people who feel obligated, and comments that sound like they were written by robots programmed to be encouraging. "So inspiring! Thanks for sharing!" "Love this perspective! Keep crushing it!" "Absolutely agree! You are killing it!"

We all scroll past this kind of thing as quickly as possible.

The posts that actually stop you

But occasionally you see a post that makes you stop. Maybe it is someone sharing a genuinely funny observation about their industry. Or pointing out something absurd that everyone in their field experiences but nobody talks about.

These posts get real engagement. Actual conversations. People sharing their own stories. Comments that sound like they were written by actual humans who had actual thoughts.

The difference is not the quality of the business or the expertise of the person posting. The difference is the approach.

One is desperately seeking attention: "Please notice how amazing I am!" The other is earning it: "Here is something you might find interesting or amusing."

Honestly, the desperate approach is just exhausting to watch. It is like being trapped in a conversation with someone who only talks about themselves. (We have all been there, nodding politely while planning our escape route.)

The strategic humour approach is completely different. When you make someone laugh or smile with your content, you are giving them something valuable. You are not demanding their attention. You are earning it by making their day slightly better.

Meet Brian

That is exactly what Brian, our AI Comedy Marketing Assistant, helps you do. He does not create content that screams "LOOK AT ME!" like those cringey LinkedIn posts that make everyone scroll faster.

He helps you create content that people actually want to engage with, because it is genuinely entertaining and useful. The kind of content that earns attention instead of begging for it.

Try Brian and stop being that person everyone avoids at networking events, even the virtual ones.

P.S. Unlike those humble-brag LinkedIn posts, Brian's content will not make people question your self-awareness or wonder if you have ever had a genuine human interaction.

Adam Hunt
Written by

Adam Hunt

Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.

Your marketing isn’t broken. It’s just boring.

It’s time you met the agency behind the internet’s most profitable funny brands.

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