Founder and Head of Growth, White Label Comedy
Every now and again, we interrupt our usual programming of Funny Ads analysis to take a quick look at a brand we think is
AWESOME ON SOCIAL MEDIA!
First up, it’s Yorkshire Tea — who, in their own words, had a ‘rough weekend’ on Twitter. To find out how they not only weathered the storm, but came out the other side smiling, head over to our Case Study article.
But if you’re tight on time, stick with this bitesized article and enjoy our three favourite recent tweets from proper good folks at YT.
Comedy comrades on the Yorkshire Tea social media marketing team — we salute you!
1.So many brands posted half-arsed attempts at the #DollyPartonChallenge. While not one of their highest performing tweets, YT showed their comedy chops and went the extra mile.
Get you a tea that can do it all. #dollypartonchallenge pic.twitter.com/BiPTDWjz3T
— Yorkshire Tea (@YorkshireTea) January 24, 2020
2. Oh, the innocence. Just a few weeks prior to ‘Tory-gate’, this gentle little joke scored great engagement — which just goes to show how cultivating your brand’s playful tone of voice and tailoring content to the sensibilities of your specific audience can deliver results.
It's horrid out there! Best just stay indoors and drink tea all day.
[This opportunistic tweet was brought to you by the Yorkshire Tea marketing department]
— Yorkshire Tea (@YorkshireTea) February 9, 2020
3. We loved this animated video and accompanying hashtag campaign that YT put out for ‘National Tea Day’ last year. Apparently, a teapot emoji will be launched in March 2020, so we can only assume that YT will be producing a celebratory follow-up video (if you’re reading this, YT, we’d love to help you script it).
We, the people, demand a true tea emoji!
No longer will we sit idly by, sending tiny pictures of green 🍵 or very dark brown ☕️ hot drinks.
We are a nation of tea drinkers. It is #NationalTeaDay. It's time to make a stand.
Let's have a proper #teamoji. pic.twitter.com/wM7PsfzgWi
— Yorkshire Tea (@YorkshireTea) April 21, 2019
For more proper brews/comedy marketing content, give @YorkshireTea a follow. They’ve earned their reputation as one of the funniest brands on social media.
Didn’t hear about their run-in with a Tory MP and a load of angry social media users? Oh boy. Where have you been? Read all about it, here.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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