Founder and Head of Growth, White Label Comedy
Why we love it:
Posted on the official first day of summer in the Northern Hemisphere – and during a heatwave in the UK – this couldn’t have been better timed.
Combine that topicality with a highly audience specific Relatable Truth, and Doritos have a scorcher of a post.
What you can learn from it:
As you can see from the comments, this isn’t just wishful thinking from the Doritos team – enjoying a Doritos sandwich in the summer is an experience that their audience genuinely relates to.
But before going ahead with your own version of this, consider your products/services. Are there any positive experiences associated with using them that would make thousands of people say “OMFG that’s so me”?
If you’re not already a household name like Doritos, the honest answer might be “no.” And that’s okay. Instead, focus your comedy content on Relatable Truths that are a little broader/adjacent to your offering (i.e. about your niche and the wider world of your audience). That way, you’ll get much more engagement – and when you do post about your offering directly, more potential customers will see it.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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