Founder and Head of Growth, White Label Comedy
Why we love it:
What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods?
Absolutely nothing – but it had almost all of Twitter talking, and any good social media manager would want a slice of that action. This silly Photoshop inspired by Apple’s original tweet (“things you love in ways never before possible”) makes an instant visual impression – and reflects Greggs’ audience’s Relatable Truths around loving sausage rolls (and perhaps also wishing they were 1000x bigger).
What you can learn from it:
What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods?
Absolutely nothing – but it had almost all of Twitter talking, and any good social media manager would want a slice of that action. This silly Photoshop inspired by Apple’s original tweet (“things you love in ways never before possible”) makes an instant visual impression – and reflects Greggs’ audience’s Relatable Truths around loving sausage rolls (and perhaps also wishing they were 1000x bigger).
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
It’s time you met the agency behind the internet’s most profitable funny brands.
Work with us
