Founder and Head of Growth, White Label Comedy
Why we love it:
Innocent Smoothies takes a set of relatable truths based around the realities of work right before a bank holiday – and turns them into a gag-packed timeline that stretches across a carousel.
What you can learn from it:
Relatable truths don’t always exist in isolation – often, they come in “sets” organised around specific moments, tasks or topics.
Playing around with posts that cover an entire set gives you more opportunities to make your audience laugh (and the additional “dwell time” as they scroll through the slides in a carousel post is great for fuelling the algorithm too).
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
It’s time you met the agency behind the internet’s most profitable funny brands.
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