MOMA kept up with the Kardashians - and Won?

Know what Kim Kardashian, The Museum of Modern Art and The Sims all have in common?

This time yesterday – nothing.

Today – everything.

Tone Deaf Kim K broke the internet yet again with this tweet.

After 2 weeks of multiple health screens and asking everyone to quarantine, I surprised my closest inner circle with a trip to a private island where we could pretend things were normal just for a brief moment in time. pic.twitter.com/cIFP7Nv5bV

— Kim Kardashian West (@KimKardashian) October 27, 2020

And it became a meme literally overnight – with everyone who’s anyone using Kim’s words alongside a picture that gives those words their own spin.

We even had museums getting in on the act – with New York’s Museum of Modern Art, whose tweets normally get them a few hundred likes at best, netting 80,000 likes for their take on Kim’s tweet:

After 2 weeks of multiple health screens and asking everyone to quarantine, I surprised my closest inner circle with a trip to a private island where we could pretend things were normal just for a brief moment in time. pic.twitter.com/FRLaCSe11J

— MoMA The Museum of Modern Art (@MuseumModernArt) October 27, 2020

But MOMA earned more than just likes and retweets here.

As soon as a story like this breaks, journalists around the world instantly go hunting for brands, public figures and institutions who’ve “spoken out”, “piled in” or “jumped on board” a trend.

MOMA were one of the first to react – and for that, they earned tonnes of press coverage – they’re everywhere, from Buzzfeed to the BBC.

And their take isn’t even that funny.

Imagine if they had a hive-mind of TV’s best comedy writers living in their back pocket.

Imagine if you did.

You’d beat everyone else to the punch with a fun, funny, but brand-safe take on – well – on anything and everything.

And you might well pick up a fair bit of positive press on top of all those likes and retweets, too.

Worth thinking about, eh?

Adam