Social Media & Content
Ideas on comedy, attention and content that does not feel like marketing - how to be the brand people want in their feed.
Why the Message Matters More Than the Joke
Coming from the people who never stop banging the comedy drum, this may surprise you: the message matters more than the joke. Here is why, and where the comedy actually earns its keep.
22 March 2026 · 2 min read
Please, Not Like This
We have all seen the LinkedIn posts that make you physically cringe. Here is the real difference between the content everyone scrolls past and the content that stops them.
19 November 2025 · 2 min read
My Love-Hate Relationship With Black Friday
Most Black Friday marketing deals are the same product all year, discounted off a price nobody ever paid. Here is the difference between a fake discount and genuine value.
11 November 2025 · 3 min read
Why the Algorithm Hates Your Content (and What to Do About It)
My 4-year-old nephew judges food by whether it is dinosaur-shaped. Somehow he also runs the social media algorithms. Here is what he taught me about getting seen.
8 October 2025 · 3 min read
The Most Unprofessional Thing You Can Do in Business
Two competing agencies post on LinkedIn within minutes of each other. One plays it perfectly professional. The other takes a small risk. Only one of them gets remembered, and it is not the safe one.
11 September 2025 · 3 min read
Will This Go Viral? (And Other Questions That Make Me Twitch)
On a strategy call last month, a client asked the question every marketer secretly dreads: will this go viral? Here is why it is the wrong question, and the one you should be asking instead.
8 August 2025 · 3 min read
But How Does Comedy Work for Plumbing?
A plumber from Florida asked me the question I hear from almost everyone: how does humour actually work for plumbing? The answer works for any business people assume is boring.
24 July 2025 · 3 min read
Why Gordon Ramsay's Approach to Authority Is Nonsense
If I have to watch one more leadership guru tell business owners to be more like Gordon Ramsay, I will lose my mind. Screaming at people is not authority. Here is what actually earns it.
11 July 2025 · 2 min read
Put Your Social Media on Autopilot (Without Sounding Like a Robot)
Social media is a complete time vampire. You are expected to post every day, on every platform, with content that stops the scroll and drives sales. Here is how to do it without losing your evenings.
23 June 2025 · 2 min read
Want to play a game?
“New record distance 6.3km”. That’s what’s flashing up on my watch, and I can hardly believe it. I’m only recently getting back into running, and I certainly wouldn’t have run 6.3km on purposeIf only
12 October 2022 · 2 min read
Visual Jokes Driven By Data
They call me Adam ‘Graph Gags’ Hunt. Because it accurately reflects my obsession with that particular flavour of comedy-powered social post. (I still think it’s a weird thing for a mum to call her son
5 October 2022 · 2 min read
Old McDonald’s system for social media success
It seems managing social media accounts is much like running a farm and campsite… (And no – that’s not just my latest excuse for my desk looking like a pigsty.) See – my friend owns a farm and campsit
26 September 2022 · 3 min read
Things that work everywhere
Sweeping statements SUCK. (Every last one of them, no exceptions…) But I will say this: clean jokes ALWAYS work. If you don’t swear… You don’t insult anyone in any other way (and trust me – there are
19 September 2022 · 1 min read
It’s a joke. No, it’s a meme. No wait, it’s a sale
Take a look at this: On the surface, it’s just a joke about marketing. But if you dig deeper, it’s more than that. It’s a work of genius to rival Dickens, Joyce and Austen combined. It’s a coded mess
12 September 2022 · 1 min read
More valuable than value
Are you caught in the value trap? I see it so often. Content creators take great care in making seriously valuable social media posts to try to get ahead. Giving away all their best advice… 14 Thing
5 September 2022 · 2 min read
Reading the ‘room’ on social platforms
Amy: “Derrick, why are you wearing a billboard to a party? You haven’t been learning ‘alternative pickup techniques’ off Reddit again, have you??” Derrick: “Oh hey there, Amy. I’m just ensuring everyo
29 August 2022 · 2 min read
Lessons from one of the greatest admen of all time
If all it took was being funny then cats breaking things and babies eating lemons would drive more sales than anything on earth. But they don’t. (And I’ve got three lemoniphobic nephews to prove it.)
22 August 2022 · 2 min read
I Stole My Best Marketing Ideas From the Advertising Greats
Funny marketing is not a new gimmick. Ogilvy, Sugarman and Collier all built empires on the idea that entertaining sells. Here is what they knew, and how to actually use it.
30 November 2025 · 3 min read
Build It With Your Audience, Not Just For Them
The safest way to build something people want is to stop guessing. Ask your audience their biggest problem, let them shape and vote on the fix, then build that.
13 November 2025 · 2 min read
The 3-Hour Social Media Post (and Why I'll Never Do It Again)
I once spent three hours writing one pension-planning post. It got 14 likes. A rival's one-sentence joke got 800 comments the same week. Here is what that taught me.
22 October 2025 · 3 min read
The Goldfish Are Laughing at Us
The average goldfish has an attention span of 9 seconds. The average human? 8 seconds. We have been officially outperformed, and most business marketing is still written for the attention spans of 2003.
1 October 2025 · 3 min read
You Don't Need to Be Ryan Reynolds (Thank God)
A business owner told me he was not funny enough to try comedy marketing, because he is no Ryan Reynolds. Here is the all-or-nothing fallacy keeping capable people stuck in marketing mediocrity.
28 August 2025 · 3 min read
The Accountant Who Went Viral
A guy in a polo shirt explaining why you should not use TurboTax got 2.3 million views. He did not try to make accounting funny. He did something far smarter, and it works for even the most boring business.
31 July 2025 · 3 min read
The IKEA Test (and Why Most People Fail It)
You know that moment when you open an IKEA box and find your beautiful bookshelf in 47 pieces? That is exactly how most business owners feel about using comedy in their marketing.
18 July 2025 · 2 min read
Why People Ignore Your Social Media (The Museum Test)
The average visitor to the Met spends just 17 seconds looking at each masterpiece. Your social media posts get even less. Here is what gives certain posts the power to stop the scroll.
4 July 2025 · 2 min read
Tap into your customer’s morning routine
Isn’t it funny how almost everyone has the same morning routine… In varying orders, everyone: Gets dressed. Goes to the loo. Feeds their pet Komodo dragon. Brushes their teeth. And checks their phone.
17 October 2022 · 2 min read
Knew I was missing something…
I couldn’t throw money at this sales rep any faster. See – I’m a Gadget Guy. I hold my hands up to it… and yes, both of them currently have devices in. VR headset? E-ink tablet? Remote control that in
10 October 2022 · 3 min read
Building the posts that your audience will LOVE
If your life has kids in it regularly enough, you can get away with buying Lego and pretending it’s for them. But I got bored of waiting, so the other week, I went out and bought some Lego. For myself
30 September 2022 · 2 min read
Get off the content treadmill
There’s blood everywhere… This guy just tripped, faceplanted the safety bar on the treadmill – thereby winning the ‘Ironic Injury of the Year’ award – then hit the belt, only to be thrown off the end.
23 September 2022 · 2 min read
I made this up, but you’ll appreciate why
How do you repair a boiler?? is what I typed into YouTube… Because there was no way I was going to pay someone to do something I could probably manage myself. But in my haste to grab a wrench, wrangle
16 September 2022 · 1 min read
LOTR made me a better content creator
Some people think Lord Of The Rings is about power. Others say it’s about friendship. Personally, I think they’re about the importance of having a substantial cooked breakfast before you go hiking.
9 September 2022 · 2 min read
About that OnlyFans account…
When we make content to drive engagement and sales for our clients… We don’t do silly dances… We don’t ram posts with #hashtags… We don’t troll other accounts to stir up ‘brand drama’ that reads about
2 September 2022 · 2 min read
The key to dominating social media with a small following
At this stage, it’s almost funny seeing people worry about their follower count. As if it has any impact on the results you can get from social media. I understand where the idea comes from, though.
26 August 2022 · 2 min read
What my JSFP can teach you about your socials
“Oooh! That’s pretty sweet. Where’d you get it?” That’s what everyone says when they see my Jerry Seinfeld. He’s not the real Jerry Seinfeld. He’s a Funko Pop action figure. Microphone, 80s hair… this
19 August 2022 · 2 min read
The One Bottleneck Holding Your Business Back
There is usually one bottleneck making everything in your business feel harder than it should. Working more hours will not fix it. Finding and clearing it will.
26 November 2025 · 2 min read
Why Monty Python Is Still Funny (But Your 2019 Memes Aren't)
A 1975 film had my wife in tears at the Black Knight. My 2019 Baby Yoda memes got a blank stare. Here is the difference between comedy that lasts and comedy that rots.
12 November 2025 · 3 min read
Why Nobody Trusts Experts Anymore
A marketing guru with 50,000 followers posted his 7 proven strategies. The comments were brutal. Here is what has quietly replaced authority, and what actually works now.
15 October 2025 · 3 min read
This Is Accelerating
Remember the 47th email that started with 'In these unprecedented times'? That was the moment we all developed Corporate BS Radar. It never switched off, and AI is about to make it stronger.
25 September 2025 · 3 min read
Remember When Getting Lost Was Just Part of Driving?
A crumpled paper map, my dad's unshakeable confidence, and three hours parked on a country road. Getting lost used to be part of driving. Here is why comedy marketing feels exactly the same right now.
21 August 2025 · 3 min read
Why Your Customers Think You're Speaking Klingon
I read a client's website copy three times just to work out that they help businesses run better. Every industry has its own secret language, and it is quietly killing your marketing.
28 July 2025 · 3 min read
The Shock and Qualify Technique
Ever notice how stand-up comedians get away with saying outrageous things? They make a shocking claim, then pull back with a qualifier. Here is how to use that same trick to stop the scroll.
16 July 2025 · 3 min read
Why Most Social Media Content Fails (and What Fridges Teach Us)
Nobody ever thinks about refrigerators, and that is exactly the point. The story of how fridges stopped being ugly holds the secret to why most business social media gets ignored.
26 June 2025 · 3 min read
Don’t laugh at me when you see this picture
Crawling around my home office like a Bargain Bin Andy Serkis wasn’t my original plan… No. When I put up the green screen, it was to make a load of new video content for you. Social media insights. Ho
14 October 2022 · 2 min read
Wish your audience would respond to your questions?
We see it all the time. Brands ask questions of their audience because they genuinely want to understand them better. Questions like… “When you go to a zoo and look at the lions, do you ever wonder wh
7 October 2022 · 2 min read
The social media diet for never-ending content ideas
The secret to coming up with endless post ideas for social media is… let’s say… tasty. Have you ever heard of Intuitive Eating? It’s something I’m doing more of right now -and it’s got a surprising li
28 September 2022 · 2 min read
Avoid this mistake when making jokes
Last night I was at a comedy gig, and the compere did an amazing job of getting us excited for the acts – but only because his own material was so terrible. I won’t name names. I’m not here to rag on
21 September 2022 · 3 min read
Racing to the top of the feed
With reflexes faster than a mousetrap after a triple espresso, I STOMP the brake… To avoid rear-ending the guy who just swerved right in front of me on a dual carriageway, only to immediately slow dow
14 September 2022 · 2 min read
How to teach your kids (and/or customers) a lesson
Be kind. Share with others. Don’t put that in the dishwasher like that no look it goes like this ok jesus f****n christ it’d be quicker to do it myself… If you’ve ever tried teaching these things to
7 September 2022 · 2 min read
What to do when your posts aren’t getting ANY engagement
BANG! Zane hits his fist on the desk… …slams his laptop closed… And stomps out of the office. Mark: “Jill, what’s up with Zane?” Jill: “His social posts aren’t getting any likes.” Mark: “But I thought
31 August 2022 · 2 min read
“Zagruk akka gruuuk gruk?”
Understand this, and you’ll build a loyal social following without even trying that hard… “Zagruk akka gruuuk gruk?” I stared at the orc (well – the gangly teenager dressed as an orc), wondering if I
24 August 2022 · 2 min read