Founder and Head of Growth, White Label Comedy
Why we love it:
We love it when brands combine announcement posts with comedy. With Spotify’s annual ‘Wrapped’ event approaching, they found an eye-catching and satisfyingly meta way to highlight their audience’s relatable truth, “I’m worried my Wrapped will reveal my embarrassing listening habits” and this post got a shedload of extra engagement as a result.
What you can learn from it:
Next time you need to announce something (an award nomination, an upcoming event, a new product development…) consider how you could elevate the post with relatable comedy. (Hint: adding a brands Against Mundanity Monthly joke as the image is an easy win.) That way, it’s guaranteed to reach many more eyeballs AND stick in your audience’s minds for much longer.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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