Funny Social Posts
A running teardown of the funniest brand posts on social - what makes each one work, and what you can steal.
The Funniest Brands on Social Media
Our running collection of the funniest brand posts on social media, each with a quick note on why it works and what you can steal from it.
12 August 2025 · 60 min read
icelandfoods - Keeping It Real with Iceland
Why we love it: The execution here isn’t 100% (our joke writers would have a thing or three to say about the flagrant disregard for comedic rhythm). However, in this comparison gag, Iceland manages to
7 July 2023 · 1 min read
Corporate Rebels - Flipping the hiring game
Why we love it: Yes, LinkedIn is a ‘professional’ environment. No, content posted there doesn’t need to be sterile and grammatically flawless. Quite the opposite – when everyone else is posting identi
7 July 2023 · 1 min read
Greggs - Apple Vision Pro
Why we love it: What does the announcement of Apple Vision Pro – an upcoming ‘mixed reality headset’ – have to do with Greggs’ baked goods? Absolutely nothing – but it had almost all of Twitter talkin
7 July 2023 · 1 min read
PC Game Pass - Extra mouse buttons
Why we love it: Xbox Game Pass pretends to have added relatable desires as additional functions that can be triggered by this mouse. Three of the desires are genuinely relatable, while the fourth isn’
7 July 2023 · 1 min read
Ryanair - “cha cha cha”
Why we love it: Ryanair are great at jumping on board a trending topic – and spinning it around so that their take on it fits perfectly into the Ryanair world. Here, they’ve taken the meme that arose
7 July 2023 · 1 min read
transempowermentproject - Things trans people say
Why we love it: We love to see our clients getting results! (Especially with the content we’ve created for them.) But even putting our heavy bias aside, at first glance this looks like a gag that only
7 July 2023 · 1 min read
Corporate Rebels - The Ageless Career Revolution
Why we love it: Brands Against Mundanity Monthly subscribers will know – we love a bar chart gag. And this is a fine example from Corporate Rebels on LinkedIn, which uses a simple punchline to make a
7 July 2023 · 1 min read
Ari Murray - Budgeting Gone Wild
Why we love it: Memes are still a relatively rare sight on LinkedIn – which is why, when they’re executed well, they have a strong chance of going viral. (In fact – we recently scored more than 1.5 mi
7 July 2023 · 1 min read
washingtonpost - 7 Myths About Cooking with Salt
Why we love it: It’s not funny, but it is a beautifully executed and informative Instagram carousel, which takes advantage of the fact that the algorithm currently prioritises carousels that use most
7 July 2023 · 1 min read
The Marketing Millennials - 17 Views and a Sigh
Why we love it: Here we see perhaps the silliest form of graph gag in action – the ‘single answer’ pie chart. This one works not just because it subverts our expectation that a pie chart is usually co
7 July 2023 · 1 min read
Dave Harland - COPYFEST
Why we love it: Dave’s done it again – dropping this spoof Glastonbury festival poster packed with copywriters’ relatable truths, on the same day the real Glasto lineup was trending. Oh, and bonus poi
7 July 2023 · 1 min read
Dave Harland - Linkedin Whiners Unite
Why we love it: It’s another tight meta one-liner from The Word Man, Dave Harland. But importantly, it’s not just smart for smart’s sake – there’s a relatable truth at its core. What you can learn fro
6 July 2023 · 1 min read
lego - Marching into Fun
Why we love it: By using a fact about March as a jumping off point, Lego were able to make a joke about their products (and the way their audience enjoys them) that feels timely and justified. What yo
6 July 2023 · 1 min read
Fray Bentos Official - don’t feed the trolls
Why we love it: Fray Bentos have taken something they’re normally criticised for – having tins that some people struggle to get into – and had fun with it. This parody of an airline safety information
6 July 2023 · 1 min read
Aldi Stores UK - Battle of the Brands
Why we love it: There’s a longstanding feud between Aldi and M&S – largely due to Aldi’s habit of ‘borrowing’ other brands’ trademarked product ideas. But here, the tables have turned and Aldi is pull
6 July 2023 · 1 min read
LawFinder.at - The Case of the Artificial Attorney
Why we love it: At first glance, this doesn’t look like comedy content – especially to an audience who, at this point, are very used to seeing dull AF ‘thought leadership’ posts about AI on LinkedIn.
6 July 2023 · 1 min read
Dave Harland - Copywriting vs. AI
Why we love it: Copywriter Dave Harland loves poking fun at the self-proclaimed thought leaders and trend-hoppers of LinkedIn. And his audience loves him for doing it. This carousel post is a solid sa
7 July 2023 · 1 min read
Ryanair - From Ariel to Air Travel
Why we love it: In contrast to the other meme from RyanAir we’ve looked at in this issue, this one capitalises on a trending topic (the Little Mermaid remake, and the negative audience response to CGI
7 July 2023 · 1 min read
Doritos - The Sizzle of Summer
Why we love it: Posted on the official first day of summer in the Northern Hemisphere – and during a heatwave in the UK – this couldn’t have been better timed. Combine that topicality with a highly au
7 July 2023 · 1 min read
Yorkshire Tea - Biscuits Tier
Why we love it: If there are two things that are sure to provoke engagement, it’s entertainment… And controversy. Here, Yorkshire Tea combines the two – taking a popular meme format, making it relevan
7 July 2023 · 1 min read
femalequotient - words keep me awake
Why we love it: Not every joke you make needs to be about a topic that’s only relatable to your specific audience. This particular observation is so on the money, that it resonates with pretty much ev
7 July 2023 · 1 min read
Specsavers - Click Here
Why we love it: It’s not often we’ll praise a brand for not telling a joke, let alone policing jokes told by others. But we thoroughly agree with Specsavers on this one. And by delivering this importa
7 July 2023 · 1 min read
runna_coach - Expectations vs. Reality
Why we love it: Runna is a new brand on our radar, thanks to this ‘meme dump’ Instagram carousel timed to coincide with the London marathon. After all, why tell one topical brand-safe joke when you ca
7 July 2023 · 1 min read
Aldi Stores UK - The Art of Brand Beef
Why we love it: Aldi has perfected the art of brand beef on Twitter. The supermarket has previously been on the receiving end of legal action from rival M&S due to… erm… ‘similarities’ between some of
7 July 2023 · 1 min read
alexa99uk - Alexa’s Hidden Talent
Why we love it: This is comedy content creation at its laziest – letting your audience write the jokes for you. Here, Alexa UK have found funny UGC (User Generated Content) out in the wild, that speak
7 July 2023 · 1 min read
LEGO - The Legend of the WFH Friend at 2 PM
Why we love it: In this recurring meme series, LEGO have found a way to showcase their products in the context of genuinely funny content – which has far more chance of going viral than straight-up pr
7 July 2023 · 1 min read
Adam Hunt - From Laughs to Leads
Why we love it: We wrote it! Look closer, see – that’s Adam Hunt from White Label Comedy. (No, not Buzz Lightyear. Above that.) This was our top LinkedIn post for the month, bringing in more than 1.5
7 July 2023 · 1 min read
alexa99uk - The Welsh Way of Saying it All
Why we love it: Weird design choice where they’ve tried to make a pie chart look like an Echo speaker aside… this is a solid, scroll-stopping graph gag that uses the audience’s nationality as the star
6 July 2023 · 1 min read
Lucozade Energy - Cheaper than a flight to Barbados
Why we love it: Alright, so technically it’s an ad – and it’s more of a witty strapline than a joke – but this one successfully stopped our scroll. Why? Because we needed a beat to mentally unpack tha
6 July 2023 · 1 min read
Flexa Careers - RIP 5-day week
Why we love it: It’s not quite a joke – but it is a creative, scrollstopping way of presenting a bold and potentially provocative statement, captioned with an engagement-driving question. Plus – the p
6 July 2023 · 1 min read
Fray Bentos Official - COMPETITION TIME
Why we love it: Giveaways can be a great way to grow your audience on social – but they’re often awkward, eggy and bland. These two from pie brand Fray Bentos completely buck that trend – yes, we’re t
6 July 2023 · 1 min read
SURREAL - Top Cereal Launch 2022
Why we love it: We’re sick of seeing bland, self-aggrandising ‘announcement posts’. Here, SURREAL found a way to show off the fact they’d won an industry award, while maintaining their trademark silli
6 July 2023 · 1 min read
2000 AD Comics - Judge Death
Why we love it: Those unfamiliar with 2000 AD Comics won’t fully ‘get’ this one. But their audience absolutely did, and that’s what matters. In just one word and one image of their character ‘Judge De
6 July 2023 · 1 min read
crocs - the types of dad’s who wear crocs
Why we love it: Posted on Father’s Day, this has clear topical appeal. And while it’s not really a joke – thanks to the lo-fi meme aesthetic and the list of relatable references (i.e. Dad archetypes t
7 July 2023 · 1 min read
mountaindew - When Stock Photos Steal the Show
Why we love it: Stock photos, paired with a brand-safe Relatable Truth, combined with a dash of topicality? That’s kinda our whole thing here at White Label Comedy (at least, it’s one of our whole thi
7 July 2023 · 1 min read
Ryanair - Embracing the Solo Throne
Why we love it: The RyanAir team know that memes highlighting their audience’s Relatable Truths around holidays and flying (in this case an unexpected Small Joy) will always resonate with their audien
7 July 2023 · 1 min read
innocent - Productivity Graph
Why we love it: Innocent Smoothies takes a set of relatable truths based around the realities of work right before a bank holiday – and turns them into a gag-packed timeline that stretches across a ca
7 July 2023 · 1 min read
National Trust - Rare and Fragile
Why we love it: Most brands focus all their energy into their original content – leaving audience interaction to a separate Community Management team who are mostly there to deliver copy-and-paste res
7 July 2023 · 1 min read
jacksflightclub - The Seat Lottery
Why we love it: Jacks Flight Club have paired one of their audience’s Relatable Truths (we’d call it a Small Joy, if you want to get specific) with the oft-used image of Robert Downey Jr looking relie
7 July 2023 · 1 min read
Corporate Rebels - Celebrating an accomplishment
Why we love it: Corporate Rebels consistently drive engagement on LinkedIn with graph gags that speak to their audience’s relatable truths, and here’s another strikingly simple-but-effective example.
7 July 2023 · 1 min read
Nicole Alexandra Michaelis - Copy Meets Design
Why we love it: Here we’ve got another LinkedIn marketer taking advantage of the relative rarity of memes on the platform – once again using the format to present one of her audience’s relatable pains
7 July 2023 · 1 min read
Aldi Stores UK - Emergency Alert Hacked
Why we love it: Think about the ‘myths’ your audience might currently believe – the Objections and Limiting Beliefs that could be making them hesitant to buy your products – and consider how you can d
7 July 2023 · 1 min read
Ryanair - Gary is a liar
Why we love it: When we write and edit jokes, we obsess over the ‘leap’ we’re asking an audience to make. If the link between setup and punchline is too straightforward, i.e. only a small leap, there’
7 July 2023 · 1 min read
jacksflightclub - The Epic Battle of Priorities!
Why we love it: The air travel industry has a strong track record when it comes to comedy on social media, spearheaded by RyanAir – so it’s great to see Jacks Flight Club getting in on the action. Thi
7 July 2023 · 1 min read
Razer - I have no money because I spend it all on games
Why we love it: It’s a twist on a popular meme that Razer knows their (extremely online) audience will be familiar with. Usually, both ‘pills’ offered in this meme are labelled with equally attractive
6 July 2023 · 1 min read
Napolina - Overheard in Naples
Why we love it: Napolina haven’t crossed our radar before, but we’re impressed by their recent experiments on social – especially this ‘Overheard in Naples’ series, clearly inspired by the longstandin
6 July 2023 · 1 min read
Fray Bentos Official - Nostalgic Nonsense
Why we love it: Fray Bentos use a topical news story (classic sitcom Fawlty Towers is coming back to our screens) as a jumping off point for a nostalgia-fest that got their audience engaging en-masse.
6 July 2023 · 1 min read
Paddy Power - Woke up like this
Why we love it: Paddy Power are total pros when it comes to clashing multiple topical ingredients into a single piece of comedy content. This came the morning after an Arsenal defeat AND at a time whe
6 July 2023 · 1 min read
Domino’s Pizza UK - Food Wars
Why we love it: Domino’s don’t currently get masses of engagement on Twitter, so this is great going by their standards. A rival brand gave them an open goal, they plucked out the perfect five word re
6 July 2023 · 1 min read