The Easiest Way to Add Humour to Your Copy

The easiest way to add humour to your copy is to add it last. Write your email, ad or sales page exactly as you normally would, straight and clear, and only then go back through and drop in the jokes. Trying to be funny and persuasive at the same time, from the first word, is what makes it feel impossible. Separate the two jobs and almost anyone can do it.

Why writing funny from scratch feels so hard

When people sit down to write "funny" copy, they freeze. They are asking their brain to do two hard things at once: construct a persuasive argument and be witty about it, in the same breath. No wonder the page stays blank.

The mistake is treating humour as something baked in from the start. It does not have to be. The persuasion and the comedy are separate tasks, and doing them separately makes each one far easier than doing both together.

Write it straight, then punch it up

So write the copy straight first. Lay out your offer, your points and your call to action just as you always would, with no pressure to be clever. Get a solid, clear draft down.

Then go back through it a second time with one job only: find the spots that could carry a joke and add one. An aside here, a funny comparison there, a wry line after a bold claim. You are not rebuilding the copy, you are decorating a structure that already works. This is why professional comedy writers punch up existing scripts rather than writing every laugh cold.

You already do this naturally

Here is the reassuring part: you already have the skill. When a friend is telling a story, you drop in a quick remark that makes everyone laugh, without thinking about it. It just pops out. That instinct is the exact one you use to punch up copy.

The difference on the page is that you get time. You do not have to be quick, you can sit with a line until the funny version arrives. Write straight, then add the jokes at your leisure, and humour stops being a talent you either have or do not, and becomes a simple second pass anyone can make.

Meet Brian

Taking copy you have already written and adding the jokes that keep people reading and buying is exactly what Brian is for. He is our AI-powered comedy marketing machine, built to punch up what you already have.

Take Brian for a spin and make your copy funnier the easy way.