How we work

The Profit-First Growth Engine

(The boring strategic groundwork that makes sure all the funny stuff we layer on top actually drives profitability and growth…)

Four phases. Each has a clear job, a clear price, and a gate we have to pass before you spend a dollar more. Here’s the whole journey.

Phase 0

Launch Economics Roadmap

Know the maths before spending a dollar

Before anything gets spent on ads, we map the numbers that decide whether ads can ever work: what a customer is worth to you, and what you can afford to pay for one.

$2kone-off

Credited in full against your first month of Phase 1

What’s included

  • ✓Margin per customer, mapped properly
  • ✓Lifetime value model (12 / 24 months)
  • ✓Maximum allowable acquisition cost
  • ✓Channel sequence and phase gates
  • ✓The break-even target, in writing
We Move To Phase 1 When: The Maths Works On Paper
Phase 1

Break-Even Customer Acquisition

Ads Management + CRO (Conversion Rate Optimisation)

This is where the funny stuff starts earning its keep: ads people actually stop for, landing pages they actually read, and a weekly test cycle that compounds.

$5k/month

Plus ad spend

What’s included

  • ✓Campaigns, creative and copy that earn attention
  • ✓Landing pages built to convert the click
  • ✓Tracking done right from day one
  • ✓Test, learn, iterate weekly
We Move To Phase 2 When: The Front End Breaks Even, With Customer Acquisition Cost Inside Tolerance
Phase 2

The Push For Real Profit

Make every customer worth more

With new customers arriving at break-even, we make each one worth more: the second purchase, the add-on, and the email flows that bring them back.

$5k/month base

Additional deliverables scoped and costed as needed

What’s included

  • ✓Email flows: welcome, winback, abandoned checkout
  • ✓Retain and attach: the second purchase, the add-on
  • ✓Average order value and payback window work
We Move To Phase 3 When: Lifetime Value Is Climbing And The Payback Window Is Shrinking
Phase 3

Full-Service Growth Machine

The machine pays for its own growth

The economics are proven, so the budget scales. We take the whole funnel off your plate: you run the business, we run the growth.

$10k+/month

Paid for out of pure profit, not runway

What’s included

  • ✓Budget scales into proven economics
  • ✓New channels and audiences
  • ✓Full-funnel ownership, end to end
  • ✓You run the business, we run the growth
End goal

A profitable machine that funds its own growth.

ready when you are?

Every engagement starts at Phase 0

The Launch Economics Roadmap is $2k, credited in full against your first month of Phase 1. If the maths doesn’t work on paper, you’ll know before you’ve spent a dollar on ads.

Work with us