Meet the team
Comedy earns the attention. Direct response turns it into sales. Meet the people who do both.
Creative Director and Head of Growth
Adam spent the first half of his career as a TV producer for the BBC, ITV and Channel 4, on some of the biggest shows in Britain. When budget allowed, he’d have a team of comedy writers to help bring his scripts to life. When it didn’t - if he wanted Entertainment Value, he had to work out how to add that himself.
Adam also freelanced as a copywriter for brands like Uber, Microsoft, Xbox, Rev and Plated - and quickly became known for delivering something few others could: entertaining copy that actually drives action.
In 2019 he launched White Label Comedy - the world’s only Entertainment-first Marketing Agency - bringing together TV Comedy Writers and Top-Tier Direct Response Marketers to drive real results for clients.
As Creative Director, Adam has the final say in every piece of client work that leaves the studio. As Head of Growth, Adam oversees White Label Comedy’s own Growth Marketing - responsible for turning $445k in Ad Spend into over $1.8m of Low Ticket sales - building additional revenue streams that sit alongside our Done For You client work.
The selling comes from copywriters trained where every line is judged on the revenue it makes. The best in this game stay deliberately anonymous (comedy writers get credits, copywriters get NDAs), but the calibre is exactly the same.
The jokes in your campaigns come from writers whose day job is making the nation laugh. Panel shows, satire, sketch: when a script absolutely has to get laughs, these are the people who get the call. Now they’re moonlighting for your brand.
