How to Become a Brand People Actually Remember

You can make almost any ad, post or email stick in people's minds by adding one thing: a joke. Humour makes content memorable. The strange part is that people rarely remember the exact joke. They remember that it was funny, that they laughed, and, crucially, which brand made them laugh.

Why humour sticks

Think about the last genuinely funny thing a brand posted. You probably cannot recite it word for word. What you remember is the feeling, that it made you laugh, maybe at an awkward moment, and a vague sense of who was behind it.

That is exactly how memory works, and it is enormously useful. As marketing author Ekaterina Walter put it, "humour, used correctly, is one of the quickest ways to get people to recall your brand." You do not need people to memorise your message. You need them to remember you.

The sharing bonus

Because humour makes us want to share things, a funny piece of content does not just stick, it travels. People hunt down the thing that made them laugh so they can send it to someone else, and they do not care whether it happens to be an advert.

So a joke buys you two things at once. More people see the content, because it gets shared, and everyone who sees it remembers the brand attached to it. That is reach and recall from a single line.

You do not need to be a comedian

The good news is that adding humour is a process, not a gift. You can spot joke opportunities by using what you have already written as the setup, then apply a handful of reliable punchline structures to land the gag.

It works even if you have never written a joke before, and even if what you sell has all the natural comedy potential of a sympathy card. The point is not to be hilarious, it is to be memorable, and one well-placed joke does that.

Meet Brian

Adding memorable, on-brand humour to whatever you are already posting is exactly what Brian is for. He is our AI-powered comedy marketing machine, built to help you turn ordinary content into something people remember and pass on.

Take Brian for a spin and become the brand your audience actually remembers.