How to Get More Comments by Inviting People to Join In
Founder and Head of Growth, White Label Comedy
One of the easiest ways to get a flood of comments is to invite your audience to join in. People love adding to something that is already in motion, the way they will happily join a conga line but never start one. Set up a joke, give one example, and ask them to add their own. As long as joining in is easy and fun, the engagement pours in.
Why people join in
There is a simple bit of human nature at work here. People like being one of the gang. They enjoy adding to something that feels like it is already happening, already cool, already fun. Starting something themselves feels risky; joining something in motion feels safe and social.
That is why "join in" formats work so reliably across every platform. You are not asking people to create from a blank page, you are handing them a bandwagon and inviting them to hop on. The momentum is already there, and they get to be part of it.
The two rules: easy and fun
Not every invitation works, though. For a join-in post to take off, participating has to be two things: easy and fun. Miss either one and it dies.
Think about why "show your outfit today" spreads. It is easy, because unless you are sitting there naked, you have already done ninety percent of the task. And it is fun, because people enjoy showing off their look and seeing everyone else's. Easy plus fun is the whole formula. If joining in takes real effort, or there is nothing enjoyable about it, people scroll past.
The simple format for any brand
You do not need a fancy platform feature to do this. On any account, the format is the same: create a joke setup, give one example punchline of your own, and prompt your audience to add theirs.
You see it whenever someone posts a list of relatable observations or tips and finishes with "anything I missed?". That little invitation turns a post you talk at people into a post you do with them. Make the setup relatable, make adding to it easy, and make the whole thing fun, and your comments fill up with your audience doing your engagement for you.
Meet Brian
Coming up with the joke setups and prompts that make your audience desperate to join in is exactly what Brian is for. He is our AI-powered comedy marketing machine, built to get people commenting.
Take Brian for a spin and get your audience joining in.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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