The Trick That Lets Your Brand Talk About Anything
Founder and Head of Growth, White Label Comedy
Your brand can talk about almost any topic, as long as you connect it back to your own world convincingly. The skill is not picking "on-brand" subjects, it is building a believable bridge from whatever is happening to what you do. Get the connection right and a trending moment, a news story or a random observation all become fair game for your content.
You can put anything out, if you pitch it right
There is an old TV commissioning idea that you can get almost any programme made if you pitch it the right way. Frame it well and even an odd concept sounds like a hit. Marketing works the same. Almost any topic is postable if you can angle it back to your audience and your product.
The mistake is thinking some subjects are simply off-limits for your brand. In reality very few are. What is missing is usually not permission, it is the link that makes the topic yours.
The connection is the whole job
Take any big cultural moment. On its own it has nothing to do with your business. But find the one honest thread that ties it to what you do, and suddenly you have a timely, relevant post that rides the attention without looking like you gatecrashed it.
That thread has to be believable. The join between the topic and your brand should feel natural, like you spotted something true rather than forced a link to chase clicks. When the connection is genuine, the audience enjoys the cleverness of it. When it is a stretch, they feel the reach and tune out.
Lean on truths your audience already holds
The easiest connections are built on things your audience already believes. Start from a shared truth about them, their world, or their frustrations, and tie the topic to that. Because they already agree with the foundation, the leap to your brand feels short and obvious.
Do this well and you are never short of things to post. Every trend, headline and daft seasonal moment becomes raw material, because you can always find the honest line back to what you sell.
Work with us
Finding the believable thread that turns any trending topic into content that still sells your brand is exactly what our team of comedy writers does.
If you want a brand that can join any conversation and still make it count, work with us.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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