How to Get Engagement on Boring Announcements

Some posts you simply have to make, and they are painfully dull: changed opening hours, updated terms, a routine notice. Nobody engages with them, and because algorithms notice which accounts produce boring posts, they can quietly drag down your reach. The fix is simple: wrap the announcement in a relevant joke, and even the dullest news gets the engagement it needs to be seen.

Why boring posts do double damage

The obvious problem with a dull announcement is that it gets no likes, comments or shares. But there is a second, sneakier cost. Social platforms track how your content performs, and an account that keeps posting things nobody engages with looks, to the algorithm, like an account not worth showing to people.

So a run of boring necessary posts does not just underperform on the day. It can teach the platform to show all your content to fewer people. The dull update is not neutral, it is actively working against you.

Wrap the announcement in a joke

The fix is to stop posting the announcement plain. Attach a joke to it, one that is relevant to the news and to your audience. A shop announcing it is closed can pair that with a genuinely funny, on-brand reason why, something anyone who knows the business would smile at.

The joke gives people a reason to engage with a post they would otherwise scroll past. That engagement tells the platform the content is worth pushing, so your announcement reaches far more of your audience than a bare notice ever would. You still deliver the information, you just smuggle it in on the back of something people enjoy.

Start with the joke, add the news after

If bolting a joke onto an announcement sounds hard, flip the order. Start with the joke, then add the information underneath in the post copy.

Write a funny, relatable, on-brand gag first, then simply append whatever you needed to tell people: the new hours, the update, the change. Now the post leads with something your audience wants to engage with, and the necessary but dull part rides along behind it. Just keep the joke relevant to the announcement, so the two feel like one post rather than a gag with admin stapled to it.

Meet Brian

Turning the dull but necessary posts into something your audience actually engages with is exactly what Brian is for. He is our AI-powered comedy marketing machine, built to make even admin land.

Take Brian for a spin and make your boring posts work.