Make Your Content About Them, Not You

If your content is not getting engagement, the reason is often simple: it is all about you. On social media it is tempting to talk non-stop about how brilliant your product is and hope people fall for it. They will not. The fix is to make your content less about you and more about them, the people you are trying to reach.

The date who only talked about herself

Picture a first date with someone genuinely impressive who spends the entire evening telling you exactly how impressive they are. They never ask you a single question. Whenever you mention something you could actually talk about, they steamroll straight past it and get back to their own highlight reel.

You would be bored senseless, and you would not be booking a second date. It does not matter how accomplished they are. Talking only about themselves killed any chance of a connection, because a connection needs both people in it, and you never got a word in.

Your audience is on that date

Brands do this to their audience constantly. Every post is another line about the product, the features, the offer, the company news. It reads like that date, a monologue about how great you are, aimed at people who never asked and are already scrolling past.

Here is the uncomfortable truth: your audience does not want to hear you talk about your product. What they want to talk about, and hear about, is themselves. Their world, their frustrations, their in-jokes, the things they quietly think and rarely see reflected back. That is what makes someone stop and feel understood.

Turn the spotlight around

So flip it. Before you post, ask whether the content is really for them or really about you. If it is a monologue about your product, rework it so it speaks to their experience instead. Make them the subject, the hero, the one being understood, and let your product sit quietly in the background.

Do that and engagement stops being a mystery. People lean into content that is about them, the same way a good date leans in when you actually ask about their life. Make your audience the point, and they will happily give you the attention you were trying to grab by talking about yourself.

Meet Brian

Making content that is genuinely about your audience, their world and their sense of humour rather than a monologue about your product, is exactly what Brian is for. He is our AI-powered comedy marketing machine, built around them, not you.

Take Brian for a spin and make your audience the point.