Why You Should Max Out Every Carousel to Ten Slides

If you use carousels, use all ten slides. Carousels already tend to out-engage single images and video, and filling every available slide pushes their engagement higher still. The real gift is that almost nobody does it: most carousels stop at a few slides, so maxed-out ones face very little competition. More engagement and an open lane, just for using the space you already have.

Carousels punch above their weight

Across the board, carousels tend to earn more engagement per post than either single images or video. Something about the swipe, the sense that there is more to see, keeps people interacting for longer.

And the effect grows with length. Push a carousel out towards its full slide count and the engagement rate climbs noticeably higher than a short one. The format rewards you for giving people more to swipe through, not less.

The competition is barely there

Here is the part that makes this a genuine opportunity rather than just a nice tactic. The vast majority of carousels use only a handful of slides. Very few are ever taken to the full ten.

So maxed-out carousels sit in a sweet spot: they get the most engagement and they have almost no competition. You are not fighting a crowd for attention, because hardly anyone bothers to fill the space. Do the thing most people skip, and you stand out by default.

How to actually fill ten slides

If ten slides sounds like a lot to fill, it is easier than you think. Use every good idea instead of picking one: a single joke often has a clear setup and punchline you can split across two slides, and a couple of variations quickly add up.

Or expand on the truth underneath the joke. Lead with the gag on the first slide or two, then use the rest for your tips, expertise and examples on that topic. You can even round up your best-performing jokes into a "greatest hits" carousel. Between splitting jokes, expanding on them, and collecting them, ten slides fills up fast, and each one is another reason for the algorithm to keep showing your post.

Meet Brian

Generating enough sharp, on-brand ideas to fill a ten-slide carousel with things worth swiping through is exactly what Brian is for. He is our AI-powered comedy marketing machine, built to keep the slides coming.

Take Brian for a spin and max out your carousels.