Why You Should Never Make Another Value Post
Founder and Head of Growth, White Label Comedy
In most markets, nobody actually wants your "value" content. They want to be entertained. MrBeast built a huge audience with silly challenge videos, then launched a chocolate bar, Feastables, that did over $10 million in three months, despite his content having nothing to do with chocolate. Entertain first, and you can sell almost anything.
Why value posts quietly fail
Walk through most brands' feeds and you find the same thing: tips, how-tos, and earnest posts about how the product is made or when to use it. It feels responsible. It also gets ignored.
The problem is that "value" content is a dime a dozen, and it feels like homework. People do not open social media to be educated by a brand. They open it to be entertained, and they scroll straight past anything that looks like work.
The MrBeast lesson: entertain first, sell second
MrBeast did not build his empire by teaching anyone anything. He filmed silly challenges, how long can you keep your hand on a wall, counting to a million, and built a vast, engaged audience off pure entertainment.
Then he launched Feastables and sold more than $10 million of chocolate in three months. His content has nothing to do with chocolate. The audience came for the entertainment, and the trust that built let him sell them something completely unrelated. Build the audience with entertainment, and the offer almost sells itself.
What to do instead
Stop asking "what useful thing can we teach today?" and start asking "what would our audience genuinely enjoy?" In 99% of markets, people want entertainment, not education, so lead with the thing they actually want.
Learn to entertain your ideal customer and you can sell them almost anything afterwards. The entertainment builds the audience and the goodwill; the selling is what you do once you have both.
Meet Brian
Turning your brand into something people actually want to watch, rather than another value post they scroll past, is exactly what Brian is for. He is our AI-powered comedy marketing machine, built to help you entertain your way to an audience that buys.
Take Brian for a spin and stop posting content nobody asked for.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
It’s time you met the agency behind the internet’s most profitable funny brands.
Work with us
