The Simple Equation for a Never Ending Stream of Content
Founder and Head of Growth, White Label Comedy
There is a simple equation that gives you an endless supply of content ideas: News plus POV equals New Idea. Take something already happening in your customers' world, ideally market-specific news that is proven to get attention, add your own point of view in your own words, and you have a fresh idea. Because the news never stops changing, you can repeat it forever without flogging a dead horse.
Why you keep running out of ideas
Most content droughts come from trying to invent something from nothing. You sit down, demand a brilliant original thought, and freeze. It is the hardest possible way to create, because you have given yourself no raw material to work with.
The fix is to stop starting from scratch. You do not need to conjure ideas out of thin air. You need a repeatable process that hands you a new starting point every single day, and the world already provides one.
How the equation works
Start with the News. Look at what is happening in your customers' world right now, especially the market-specific stories that already earn likes, comments and shares. That gives you a topic your audience is primed to care about.
Then add your POV. Layer your own take on that topic, in your own words. You are not just reporting the news, you are reacting to it as only your brand would. The topic supplies the relevance and attention; your point of view supplies the originality. Together they make an idea that is both timely and unmistakably yours.
Turn the idea into a joke
An idea on its own is a good start. To give it the best chance of travelling, turn it into a joke. Study after study, from Moz to Sprout Social to Sendible, points the same way: funny content is the most likely to go viral on any platform.
Turning a sharp point of view into a genuine joke is the hard part, which is exactly why it is worth doing. If it were easy, everyone would, and none of it would stand out. Nail that final step and the equation stops being a way to fill a calendar and becomes a way to go viral on purpose.
Work with us
Turning the daily churn of news into a steady stream of on-brand ideas, and then into jokes that actually sell, is exactly what our team of comedy writers does.
If you want content that is always timely, always yours, work with us.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
Your marketing isn’t broken. It’s just boring.
It’s time you met the agency behind the internet’s most profitable funny brands.
Work with us
