How to Post About Holidays Without Alienating Anyone

Every festival brings the same worry: how do we post about this without alienating the people who do not celebrate it? The instinct is to cover every base, greeting each group in turn until the message reads like a legal disclaimer. There is a simpler answer. Stop trying to name everyone, and focus on the human experience that unites your whole audience instead.

The greeting panic

You know the conversation. One person asks, "are we wishing everyone a merry Christmas?" Someone else worries about the part of the audience that is not Christian. So you start stacking greetings: merry Christmas, happy Hanukkah, season's greetings, and on it goes, until the post pleases no one and sounds like it was written by a committee.

This same panic crops up around every major occasion. It feels responsible, but it usually produces something stilted and forgettable, precisely because it is so busy trying not to offend that it forgets to actually connect.

Focus on what unites, not what divides

The way out is to stop framing it as a choice between which greeting to use, and start asking what is relatable to all of them. Underneath the different labels, your audience is mostly having a very similar human experience.

Whatever someone's beliefs, at a big shared holiday they are probably spending time with family, eating too much, navigating relatives, enjoying a rare day off. Those experiences cut across every group in your audience. Build your content around that shared human moment, and you are no longer choosing between "merry Christmas" and some carefully neutral alternative. You are just being relatable.

Relatable beats correct

This reframes the whole problem. You do not have to get the greeting exactly right, and you do not have to worry so much about leaving someone out, because you are not speaking to any one group's label. You are speaking to the experience they all share.

So the next time a divisive occasion rolls around, do not reach for the disclaimer of greetings. Ask what everyone in your audience is actually doing and feeling that day, and lead with that. Focus on what brings them together, and "how do we not offend anyone?" stops being a question at all. It just becomes good, relatable content.

Meet Brian

Finding the shared human moment that lets you post about any occasion in a way everyone relates to is exactly what Brian is for. He is our AI-powered comedy marketing machine, built around what unites your audience.

Take Brian for a spin and speak to what they all share.