The Batman Trick for Connecting With Any Audience
Founder and Head of Growth, White Label Comedy
You connect with an audience by reflecting their hopes and dreams back at them, not by listing your products. Batman is an orphaned billionaire in a rubber suit, nothing like his fans, yet business owners adore him because they share his aim: use what you have to fix what is broken. Show people you share their dream and you become part of their story.
Why we connect with Batman
On paper, Batman is about as far from the average person as it gets. An orphaned billionaire with a fondness for tight suits and, by the sound of that voice, three packs a day. How many orphaned billionaires are in your social circle? Not many.
And yet business owners are drawn to him. It is not the wealth or the gadgets. It is the shared aspiration: taking the resources you have and using them to mend what is broken, to right a wrong, to fix the problems in the people you serve. That is the thread tying a caped crimefighter to an everyday business owner, and it is why he feels connected to us despite being completely unrelatable.
Reflect the dream, do not just sell the product
This is not a comic-book quirk. We feel an instant connection with almost anyone who shares our hopes and dreams.
When you reflect your audience's ambitions back at them, they stop seeing you as just another brand shouting about features. They start seeing a peer, a partner, someone on the same path they are walking. So the real "secret sauce" in content is not showcasing what you sell. It is showing people you do not just understand their dream, you share it. Do that well and you are no longer a business to them, you are a chapter in their story.
How to do it with entertaining content
The trick is to make the shared dream visible in a way people enjoy and want to pass on. That could be a post that playfully ranks the little hopes and dreams your audience holds, so it becomes a kind of bat-signal they recognise as theirs.
You do not need a grappling hook. You need to know what your audience is quietly reaching for, then show, through entertaining content, that you are reaching for the same thing. Get that right and they do not just follow you, they feel like you are part of their journey.
Work with us
Working out what your audience is really reaching for, and turning it into content that reflects it back at them, is exactly what our comedy writers do for brands.
If you would like a team that can build content people feel part of for your brand, work with us.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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