Your Best Content Creator Might Already Work for You
Founder and Head of Growth, White Label Comedy
Your best content creator might already be on the payroll, and not in the marketing team. Surveys suggest most employees would happily swap their job to be an influencer tomorrow. That colleague who is always on their phone, or who makes everyone laugh, is a content creator waiting to happen. Give them the role and a bit of training, and you get great content and a loyal, motivated employee.
The content creator hiding in your office
Think about who in your business is naturally good with people, quick with a joke, or already glued to social media in their own time. It is rarely the person whose job title says "marketing".
Something like 63% of employees say they would become an influencer if they could. So the person you overhear signing off calls with "like and subscribe" is not slacking, they are auditioning. That energy is exactly what brand content needs, and it is sitting in your office right now.
Why this works for both of you
Make that person your content creator and you solve two problems at once. You stop having to produce everything yourself, and you give an employee a role they will genuinely love, which makes them far more likely to stay.
In an era where good people quit to build their own audiences, letting them build yours instead, with your backing and your budget, is a rare win for everyone. They get recognition and a job they enjoy; you get content and loyalty.
Give them a running start
The one catch is that enthusiasm is not the same as skill. Your newly minted content creator will be keen but green, so they will get results far faster with a bit of training on how to make posts that actually entertain, engage and sell.
You almost certainly do not have time to teach that yourself. So point them at a system that does, and let their natural energy do the rest.
Meet Brian
Giving an eager-but-new content creator the framework to make genuinely good posts is exactly what Brian is for. He is our AI-powered comedy marketing machine, built to turn enthusiasm into content that performs.
Take Brian for a spin and hand your future content creator the keys.
Adam Hunt
Founder and Head of Growth at White Label Comedy. He spends his days convincing serious brands that funny is the most profitable thing they're not doing.
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